Short articles from practice: what really gets left undone in small businesses between the workshop, the phone and the end of the working day, and which of it can be automated.
A car dealer in the Zollernalbkreis, one man, a good hundred vehicles. Every enquiry waited until the kitchen table. This is how the reply now goes out within minutes, without him learning a new program.
A tally sheet for five days. Afterwards you will know whether the topic is worth it for you: the seven enquiries most often left unanswered between 5 pm and 10 pm.
The articles go out as a newsletter first: every week a short case from a business in the region, plus the checklist for keeping count.